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Many wineries export without a clear strategy: trade fairs that bring no results, contacts that disappear, negotiations that stall. The problem isn’t the wine, it’s the method.
The programmes
First step
written plan and 45-minute call
147 €
You do it
6 months, 1:1 · I show you how it’s done
from €1,290
I do it for you
4 months · I am your export manager
on request
You do it · WINExcel Coaching Program · 6 months, 1:1
Positioning, export price lists, markets and materials in Italian and English. Two mentoring video calls a month, access to my database of over 7,000 qualified importers, to my network and, on request, live meetings with importers.
The specific activities are defined together after the initial analysis, based on your experience, your company’s readiness and the results you want to achieve.
The goal is to make you more independent and confident in finding importers, presenting your offer and nurturing business relationships.
1
Tackling export takes a resilient mindset. We build the confidence to deal with clients and overcome challenges with determination.
2
You set your export strategy, present yourself professionally, structure price lists consistent with your positioning, choose the best-suited markets and create effective offers.
3
Two video calls a month to check progress, tackle difficulties and define the next actions. We prepare calls with buyers together and I support you in the follow-up.
4
Guided access to my database of over 7,000 qualified importers, learning to search for and select those that fit your offer.
5
We prepare effective presentations and training materials, in Italian and English, for your team and for your clients’ teams.
Tell me your problem: from what you write I can tell whether the programme is right for your winery.
Put me to the testThe plans
Same length, same method: what changes is how much I prepare for you and how many opportunities you have to meet importers.
| Essential€1,290 | Completeon request | |
|---|---|---|
| Mentoring calls | 2 a month · 30 minutes | 2 a month · 60 minutes |
| Support between calls | ||
| Materials in Italian and English | Ready-made, or created by you with my guidance | Prepared by me |
| Company presentation | Review and guidance | Creation of 9 pages |
| Price list and terms of sale | Review and guidance | Prepared by me |
| Wine English required | Good initial command | To be assessed together |
| 1:1 Wine English | —not included | 2 hours |
| Recorded lessons | —not included | Access included |
| Negotiation lesson | —not included | 1 hour |
| Calls with importers | 1 during the programme | 3 during the programme |
| Live meeting with an importer | —not included | 1 at a WINExcel Meeting or at Vinitaly |
| Bonuses included | ||
| WINExcel Club membership | ✓included | ✓included |
| Signed copy of «The WINExcel Method» | ✓included | ✓included |
| Access to the WINExcel Meetings | Networking cocktail | Training and cocktail · all WINExcel Meetings for 12 months |
| Feature in the WINExcel magazine | —not included | ✓included |
| Dedicated LIVE | —not included | ✓included |
Meetings with importers are arranged according to commercial fit and mutual availability.
I do it for you · 4 months
For 4 months I am your export manager. This is not training to become an export manager (that’s the Coaching Program): here I work for your winery and support you in setting up your export strategy. We work out where you stand, what you do well and what needs to change, and together we prepare your internal way of working: analysis, materials, contacts and first meetings.
We start from the wines, positioning, prices, production capacity, availability, current customers and organisation. We identify up to two priority markets and the importer profiles that fit the offer.
We organise the tools and procedures: company presentation, export price list, terms of sale, importer research, first-contact emails, contact management and follow-up sequences. We define who does what and how to check progress.
I prepare and conduct the first three calls with new commercial contacts, while the lead sits alongside and observes the method: how to introduce yourself, what questions to ask, how to listen, handle objections and agree the next step. Before each call we set goals and materials; afterwards we analyse the conversation and prepare the follow-up. Meetings are arranged according to commercial fit and mutual availability.
We work on choosing the wines to offer, the materials to send with the samples and the communications before and after shipping. The lead learns to record shipments, collect feedback and keep the relationship going.
The programme can include support at 2 events of your choice, a trade fair or the meetings during the WINExcel Meetings, to practise presenting the wines and building professional relationships. Activities, participation and costs are agreed in the project.
The goal is to leave the winery with a well-prepared person, usable tools and a working method that continues after our months together.
Attendance at two WINExcel Meetings, with access to training and the networking cocktail, is included in the programme. At these events I am at your side to prepare the meetings, introduce you to contacts and put our work into practice: there are no extra costs for tickets or for my support. Travel, accommodation and any personal expenses remain at your charge.
My attendance at other trade fairs and events, the related travel and tickets, as well as masterclasses, staff training and other in-person activities, are agreed and quoted separately, based on the hours and commitment required.
“With the WINExcel method I also went deeper into the strategy of export price lists, prices, discounts and terms of sale. The communication side was essential.”
Rosario EpifaniProprietario, Tenuta Santo StasiWhat they achieved
Testimonials
“Mihaela’s professionalism, competence and experience, combined with her simplicity and humanity, were decisive in giving momentum to my project as an export manager in Latin America. Her advice opened important doors for me.”
Chiara Salawine broker“My project was to create a winery from scratch in the middle of Sardinia. Step by step she gave me topics to reflect on and a more rational, feasible point of view: we tackled the business plan and the creation of the brand for my future winery.”
Emma BerruttientrepreneurYes. I support you in acquiring export skills with tailored training, to save time and money. Over the 6 months we schedule our meetings with complete flexibility, around your work commitments, private life and travel.
Six months: between work in the winery, trade fairs and daily commitments, it’s the right amount of time to really apply the method, step by step. A few hours a week are enough to train effectively and in a targeted way, without endless courses or dozens of books. You can ask all the questions you want and get practical, immediate answers.
More practical skills in export and communication; a network of contacts with importers, wine brokers and distributors; a strategy that saves you time and resources by cutting out ineffective attempts.
The check-up starts from a questionnaire and gives you a written plan with the best-suited markets and priorities, followed by a 45-minute call. The Coaching Program is the 6-month programme in which you put the plan into practice, up to the calls with importers. With Temporary Export Management, on the other hand, I am your export manager for 4 months: I set up your export strategy and internal way of working with you. If you continue after the check-up, its cost is deducted from the programme.
Yes: both Coaching Program plans include membership of the WINExcel Club, so you stay in touch with me and the network after the six months.
The export check-up costs €147. The WINExcel Coaching Program starts at €1,290 (Essential plan); for the Complete plan and Temporary Export Management, I will give you the price on request.
Book a call: choose a day and time on my calendar and we’ll talk it through.
Tell me a problem you are facing with export: I’ll reply with a concrete first step to solve it.
Tell me your problemOr write to info@mihaelacojocaru.com